Claude Code Social Media: Automate Content with AI MCP Servers

Problem: Manually posting across multiple social media platforms while maintaining consistency and engagement is time-consuming and error-prone.

Reality Check: Dedicated social media MCP servers are still emerging. The official MCP ecosystem focuses primarily on developer tools, databases, and file systems. However, you can still automate social media workflows through browser automation and custom MCP servers.

Current State of Social Media MCPs

Unlike mature integrations for GitHub or Slack, official social media MCP servers are limited. Most platforms restrict API access, making direct integrations challenging.

What exists today:

• Browser automation MCPs (Puppeteer, Playwright) that can interact with social platforms
• Custom MCP servers you can build using platform APIs
• Content generation workflows using Claude Code directly

What does not exist:

• Official claude mcp install twitter commands
• Pre-built social media MCP packages in the official registry

Browser Automation Approach

The most reliable method uses Puppeteer MCP to control a browser:

{
  "mcpServers": {
    "puppeteer": {
      "command": "npx",
      "args": ["-y", "@modelcontextprotocol/server-puppeteer"]
    }
  }
}

This enables Claude Code to navigate social platforms, fill forms, and post content through browser automation rather than direct API calls.

Building a Custom Twitter MCP

For direct API access, create your own MCP server. Here is a basic structure:

// src/twitter-mcp.ts
import { Server } from "@modelcontextprotocol/sdk/server/index.js";
import { TwitterApi } from "twitter-api-v2";
 
const client = new TwitterApi({
  appKey: process.env.TWITTER_API_KEY,
  appSecret: process.env.TWITTER_API_SECRET,
  accessToken: process.env.TWITTER_ACCESS_TOKEN,
  accessSecret: process.env.TWITTER_ACCESS_SECRET,
});
 
// Define tools for posting, reading timeline, etc.

Register it in your Claude Code configuration:

{
  "mcpServers": {
    "twitter-custom": {
      "command": "node",
      "args": ["./dist/twitter-mcp.js"],
      "env": {
        "TWITTER_API_KEY": "your-key",
        "TWITTER_API_SECRET": "your-secret"
      }
    }
  }
}

Content Generation Workflows

Even without direct posting MCPs, Claude Code excels at content creation:

claude "Write 5 tweet variations about AI productivity, each under 280 characters with relevant hashtags"

Claude Code understands platform conventions:

• LinkedIn: Professional tone, longer format, industry insights
• Twitter/X: Concise, hashtag-optimized, engagement hooks
• Instagram: Visual-focused captions with emoji usage

Practical Social Media Workflow

Step 1: Generate content with Claude Code

claude "Create a week of social media content about developer tools"

Step 2: Use browser automation to post

claude "Using Puppeteer, navigate to Twitter and post this tweet: [content]"

Step 3: Export to scheduling tools

claude "Format this content as a CSV for Buffer import"

API Considerations

Building custom social MCPs requires platform API access:

Rate limits and authentication complexity vary significantly. Browser automation sidesteps these restrictions but requires more careful implementation.

Next Steps

Social media MCP integration is an evolving space. For now, combine browser automation with content generation for the best results.

Recommended Reading:

• Explore browser automation MCPs for Puppeteer setup
• Learn about custom MCP development to build your own connectors
• Set up search tool MCPs for content research
• Master MCP basics for configuration fundamentals

The ecosystem is growing rapidly. Check the official MCP registry periodically for new social media integrations as they become available.